Our first-ever pop-up event in celebration of our launch as Minnesota's Certified MillerKnoll Dealer.


With the official launch of MillerKnoll, Intereum was named Minnesota's Certified MillerKnoll Dealer. We're thrilled to bring the most dynamic portfolio of products in modern design to clients across the state. To celebrate this exciting new chapter, we invited partners, friends, collaborators, and the local community to join us for a pop-up event introducing our expanded family of brands.

Play Intereum hosts the official Miller Knoll Collective Pop Up Launch Event 2022
Intereum hosted the official MillerKnoll Pop-Up Launch Event at Honest Studios in North Loop, Minneapolis.

Hosted at Honest Studios in the North Loop, the space transformed into an immersive brand exhibit showcasing iconic designs from the MillerKnoll portfolio. A retail display introduced visitors to our incredible offering of goods and accessories from HAY and Muuto. As a nod to the rich histories of the respective brands, we created a photo op for guests to recreate vintage ads from Herman Miller and Knoll. Visitors could enter for a chance to win iconic giveaways from Herman Miller, Knoll, HAY, and Poly. Virtual tours and portfolio slideshows displayed on Intereum AV solutions walked visitors through exciting new offerings. A delicious offering of bites and snacks from D'Amico fueled the fun. When it was time for goodbye, guests received custom, handmade candles from TwentySeven28.

And wow, was the Pop-Up a roaring success! The day was spent exploring, socializing, sharing ideas, shopping, and admiring iconic design. We're grateful to our incredible guests who brought the energy and filled the space with excitement and laughter. It was the perfect way to introduce Minneapolis to MillerKnoll while meeting new faces and reconnecting with some favorite industry partners.

None of this would've been possible without our Service + Operations team. We leveraged the expertise of our Custom Shop to create the custom furniture displays and event props for a dynamic exhibit. Our unflappable Install team brought the vision to life by coordinating the delivery, installation, and deconstruction of the pop-up display. And not only did they tackle it all in one day, but they made it look easy.

Be sure to explore all of the incredible brands in the MillerKnoll family and reach out to learn more.